Hi, my name is Tracy Suber. I’m a Creative Director and UX professional born and raised in Dallas with a B.F.A. in Communication Design with a Minor in Radio, TV, Film from the University of North Texas. I also have UX certification from Southern Methodist University. I specialize in visual storytelling and developing brand identities. I’ve worked with premier companies of all shapes and sizes with global footprints and omni-channel distribution.

In addition to my print, web, and packaging design work, I have extensive experience with the supervision of the creative operational process including all administrative needs and traffic + project management. My goal is to serve the brand in all aspects of visual design, tone, voice and user experience. I excel at delivering on vision and creative strategy for projects by fostering strong relationships with product management, analysts, development, and other critical partners to enhance experiences.

I practice Design Thinking methodologies in my daily approach to problem solving and conduct UX reviews with VIMM and Heuristic principles. I use research, empathy maps and personas along side comparative analysis to begin my process. This is followed by user stories, workflows and wireframes leading up to design sprints. Finally, after prototypes and final designs are delivered, usability testing and review help to create engaging experiences for the end user.